n8n vs. Make.com: A 2025 Market Share Analysis of Leading Workflow Automation Platforms

The low-code/no-code workflow automation market continues to experience explosive growth in 2025, with n8n and Make.com (formerly Integromat) vying for dominance. This report analyzes the current market landscape, examining key features, user adoption, and future projections for both platforms based on available data and industry trends observed throughout 2025.

Market Share and User Growth

Precise market share figures for n8n and Make.com remain elusive due to the fragmented nature of the low-code/no-code sector. However, anecdotal evidence from developer forums, online communities, and industry reports suggest a closely contested race. Independent surveys conducted in Q3 2025 show Make.com maintaining a slightly larger user base, particularly among enterprise clients. However, n8n’s open-source nature and highly active community contribute to significant organic growth, especially in the developer segment.

Factors Influencing Market Share

Several key factors influence the relative success of each platform. Make.com benefits from a more polished user interface and extensive pre-built integrations, making it attractive to users prioritizing ease of use and rapid deployment. Conversely, n8n’s open-source nature, flexibility, and extensive customization options appeal to developers and those requiring highly tailored workflows. The ease with which n8n can be self-hosted is also a significant factor contributing to its growth.

Feature Comparison and Technological Advancements

Both platforms have undergone substantial development in 2025. Make.com introduced enhanced security features and improved its mobile application, addressing user feedback regarding accessibility and performance. n8n, on the other hand, focused on expanding its node library and improving its integration capabilities with emerging technologies like AI-powered automation tools. This continuous improvement fuels the competitiveness of both.

Key Technological Differentiators

• Make.com: Enhanced security features, improved mobile application, wider range of pre-built integrations, user-friendly interface.
• n8n: Open-source nature, extensive customization, highly active community support, growing node library, flexible deployment options (self-hosting).

These technological advancements contribute to the platforms’ ability to cater to a broad range of user needs and industry segments. The rapid pace of innovation necessitates continuous monitoring of their development trajectories.

Pricing Models and Business Strategies

Make.com operates primarily on a freemium model, offering a limited free tier and various subscription levels based on usage and features. This approach has proven successful in attracting a broad user base and generating revenue streams. n8n, while primarily open-source, also offers enterprise-grade support and consulting services to cater to larger organizations requiring specialized assistance. This dual approach maximizes their potential market reach.

Revenue Generation and Market Penetration

The pricing models impact market penetration strategies. Make.com’s freemium model effectively targets individual users and small businesses, while n8n’s enterprise focus targets larger organizations with complex automation needs. This differentiation allows them to coexist and even complement each other within the ecosystem.

Industry Adoption and Future Projections

Industry adoption data from Q3 2025 indicates robust growth across various sectors for both platforms. Make.com maintains a strong presence in marketing and sales automation, leveraging its pre-built integrations and ease of use. n8n shows increasing adoption in software development, data science, and other technically oriented fields that appreciate its flexibility and customizability.

Sector-Specific Adoption Trends

• Marketing/Sales: Make.com dominates, leveraging its ease of use and numerous pre-built connectors.
• Software Development/Data Science: n8n gains ground, appealing to developers and their customization needs.
• Enterprise-Level Solutions: Both platforms compete fiercely, with Make.com holding a slight edge in market share.

Industry experts forecast continued growth for both platforms throughout 2025 and beyond. The ongoing evolution of workflow automation technology and the increasing demand for efficient process management will likely ensure sustained market expansion.

Conclusion: A Dynamic Market Landscape

The low-code/no-code workflow automation market, as demonstrated by the competition between n8n and Make.com, is a dynamic and rapidly evolving space. While Make.com maintains a broader user base and strong presence in specific sectors, n8n’s open-source nature and significant community support contribute to its steady growth and appeal to a niche market. The future success of both platforms hinges on their ability to adapt to the ever-changing technological landscape and effectively meet the evolving needs of their respective user bases. Ongoing monitoring of technological advancements, pricing strategies, and industry trends will be crucial to accurately predict the long-term trajectory of both n8n and Make.com in this increasingly competitive market.