Social Media Marketing World 2025: Industry Shifts and Future Trends Revealed Social Media Marketing World (SMMW), held in San Diego in March 2025, attracted a record number of attendees, reflecting the continued importance of social media in marketing strategies. The conference showcased significant shifts in the industry landscape, highlighting evolving algorithms, emerging platforms, and the
The Evolving Buyer Journey in a Post-Website World: 2025 The traditional website as the central hub of the customer journey is rapidly dissolving in 2025. This shift, fueled by advancements in AI, personalized experiences, and decentralized platforms, necessitates a re-evaluation of how businesses engage with potential customers. The starting point of the buyer journey is
Lord & Queen’s “Proudly Egyptian” Rebrand: A 2025 Marketing Triumph and its Wider Implications The Egyptian confectionery brand, Lord & Queen, has witnessed phenomenal success with its 2025 rebranding campaign, achieving 70 million views across various digital platforms. This achievement signals a significant shift in the Egyptian market and offers valuable insights into successful brand
Social Media’s Expanding Role in Library and Information Services: A 2025 Global Perspective Libraries and information centers are increasingly leveraging social media platforms to reach wider audiences and enhance service delivery. This trend, while initially observed in specific regions, is rapidly becoming a global phenomenon, with significant implications for access to information and community engagement
Pakistan Libraries Boost Marketing via Social Media Read More »
Unfold’s $11M Culver City Expansion Signals Robust Digital Marketing Sector in 2025 Unfold, a leading digital marketing agency, has significantly expanded its presence in Culver City, California, with the $11 million acquisition of an adjacent building. The move, announced in July 2025, reflects the agency’s substantial growth and underscores the continued strength of the digital
ChatGPT’s Rise in Social Media Marketing: A 2025 Analysis The burgeoning use of artificial intelligence (AI) in social media marketing continues to accelerate, with ChatGPT, an advanced large language model (LLM), emerging as a key player in 2025. This analysis examines ChatGPT’s impact on various aspects of social media strategy, delving into its benefits, limitations,
Tajikistan’s Ambitious AI Hub: A Gamble on Central Asian Technological Development DUSHANBE, TAJIKISTAN – Tajikistan announced its intention in 2025 to establish a regional center for artificial intelligence (AI), aiming to become a technological hub for Central Asia. This ambitious project, unveiled by the government in May, faces significant challenges, including limited infrastructure, a shortage
AI ETF Boom: Navigating the 2025 Investment Landscape The explosive growth of artificial intelligence (AI) in 2025 has fueled a surge in investment, particularly within the exchange-traded fund (ETF) sector. Investors are increasingly seeking diversified exposure to this rapidly evolving technology, leading to a boom in AI-focused ETFs and heightened competition among fund managers. This
Mexedia to Acquire Stake in Digital Innovations Holding Group: A Strategic Move in AI-Driven Marketing MEXICO CITY, July 26, 2025 – Mexedia, a leading provider of digital marketing solutions, announced today a non-binding letter of intent (LOI) to acquire an equity stake in Digital Innovations Holding Group (DIG). This strategic move aims to accelerate the
Social Media Engagement in 2025: A Shifting Landscape Social media engagement strategies are undergoing a rapid evolution in 2025, demanding constant adaptation from businesses and individuals alike. The traditional methods of simply posting content are proving increasingly ineffective as algorithms change and user behavior evolves. This year has seen a significant shift towards more interactive,
