Estee Lauder Leverages Adobe Firefly AI
Estée Lauder Leverages Adobe Firefly AI for Scaled Digital Marketing in 2025 The Estée Lauder Companies (ELC) announced a partnership with Adobe in 2025, integrating Adobe Firefly, a generative AI tool, into its digital marketing strategy. This move signifies a significant shift towards AI-driven content creation within the beauty industry, aiming to enhance efficiency and