VW Speeds Up Tech Shift With New Agency
Volkswagen’s 2025 Tech Push: A Digital Acceleration Volkswagen Group, the world’s largest automaker by sales in 2024, has significantly accelerated its digital transformation in 2025, appointing a new agency of record (AOR) to spearhead its technology marketing initiatives. This strategic move underscores the company’s commitment to compete effectively in the rapidly evolving automotive landscape, characterized