Unilever: AI-Powered Social Marketing Wins
Unilever Leverages AI and Real-Time Data for Social-First Marketing Strategy in 2025 Unilever, a global consumer goods giant, is aggressively pursuing a social-first marketing strategy in 2025, heavily reliant on artificial intelligence (AI) and real-time data analysis to optimize campaigns and engage consumers. This shift reflects a broader industry trend toward personalized, data-driven marketing approaches,