COVID-19: Social Media Branding Strategies
Social Media’s Evolving Role in Branding: 2025 Trends and Challenges Social media’s influence on brand building continues to evolve rapidly. In 2025, companies are navigating a complex landscape shaped by algorithmic changes, shifting user demographics, and evolving consumer expectations. This year’s trends reveal a move towards more nuanced strategies, emphasizing authenticity, personalized experiences, and data-driven










