CMO Social Media Spend 2025: Meta, TikTok & More
Social Media Marketing in 2025: A Shifting Landscape of Spend and Measurement Introduction: The year 2025 finds Chief Marketing Officers (CMOs) navigating a rapidly evolving social media landscape. Increased platform fragmentation and evolving consumer behaviors necessitate sophisticated strategies for both spending and performance measurement. This report analyzes current trends in social media marketing, focusing on
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