Digital Marketing

Higher Education Embraces Digital Marketing: Three Major Universities Adopt iFOLIO Platform in 2025 GAINESVILLE, Fla./TALLAHASSEE, Fla./RICHMOND, Va. (AP) — Three major universities – the University of Florida (UF), Florida A&M University (FAMU), and Virginia Commonwealth University (VCU) – have signed multi-year contracts with iFOLIO, a provider of all-in-one digital marketing platforms, signaling a significant shift

2025’s Booming Digital Marketing Bootcamp Industry: A Surge in Demand Fuels Growth and Competition The digital marketing landscape in 2025 is experiencing explosive growth, fueled by the ever-increasing reliance on online platforms for business and commerce. This surge in demand has created a parallel boom in digital marketing bootcamps, institutions offering intensive, short-term training programs

Amazon Launches AI-Powered Video Ads, Reshaping Digital Marketing Landscape in 2025 Amazon’s foray into AI-powered video advertising in 2025 marks a significant shift in the digital marketing landscape. The move, announced earlier this month, allows advertisers to leverage artificial intelligence to create and target video ads across Amazon’s extensive platform, impacting both consumer experience and

Umanshi Marketing Expands Portfolio Amidst Competitive 2025 Marketing Landscape Umanshi Marketing, a significant player in the Indian marketing sector, announced the addition of five new clients to its portfolio in 2025. This expansion signals continued growth for the agency amidst a challenging and rapidly evolving marketing environment characterized by increased digitalization and intense competition. The

AI’s Ascendance: Reshaping Digital Marketing in 2025 Artificial intelligence (AI) is rapidly transforming the digital marketing landscape in 2025, automating tasks, personalizing experiences, and driving unprecedented levels of efficiency and effectiveness. This technological shift is impacting every facet of the industry, from content creation and campaign optimization to customer service and data analysis. Marketers are

Lake Michigan College’s Online Digital Marketing Certificate Sees Surge in 2025 Enrollment Lake Michigan College (LMC) reports a significant increase in enrollment for its online Certificate of Achievement in Digital Marketing program in 2025, reflecting a broader trend of upskilling and reskilling in the face of evolving job market demands. The program’s accessibility and practical

Explora Journeys Launches Enhanced Digital Tools for Travel Advisors in 2025 Explora Journeys, the luxury cruise line, unveiled a suite of new digital marketing tools designed to support its network of travel advisors in 2025. These tools aim to streamline the booking process and enhance advisor sales capabilities, reflecting a broader industry trend towards digital

AI-Driven Content Creation: Reshaping 2025’s Digital Landscape The burgeoning field of artificial intelligence (AI) is rapidly transforming content creation across digital marketing and media in 2025, impacting everything from marketing copy to news articles. This technological shift presents both unprecedented opportunities and significant challenges for businesses and individuals alike. While the technology offers increased efficiency

AI’s Reshaping of Digital Marketing Software in 2025: A Revolution in Progress Digital marketing software underwent a significant transformation in 2025, driven by the rapid integration of artificial intelligence (AI). This shift impacted everything from campaign optimization to content creation, leading to both increased efficiency and new ethical considerations. The adoption of AI is no

DOJ Scrutiny Intensifies: Navigating the Complexities of Digital Advertising in 2025 The Department of Justice (DOJ) is increasingly scrutinizing digital advertising practices in 2025, prompting businesses to reassess their ad tech strategies and compliance measures. This heightened regulatory focus stems from growing concerns about antitrust violations, consumer privacy breaches, and deceptive advertising tactics within the